Hi - I’m Fatima

I’m an award-winning product designer with 14+ years of experience designing thoughtful, scalable products used by millions. Design is more than a career to me—it’s a lifelong practice of problem-solving, craft, and continuous growth.

I’ve led and mentored designers, partnered closely with product and engineering leaders, and guided cross-functional teams from concept to launch. My strength lies in combining strong UX fundamentals, strategic thinking, and hands-on execution to solve real-world problems and deliver meaningful user impact.

I believe great design is human, intentional, and outcome-driven—creating clarity, trust, and lasting connections between people and products.

My Values

  • 01

    I value intentionality in my work. I believe great design starts with the right questions and thoughtful decisions grounded in research, context, and purpose. Clarity and impact matter more to me than perfection.

  • 02

    Collaboration is core to how I work. I believe the best outcomes come from open dialogue, trust, and shared ownership. Whether leading or partnering with others, I strive to create space for diverse perspectives and strong, respectful teamwork.

  • 03

    I’m driven by meaningful impact and continuous growth. I focus on outcomes over output, take accountability for results, and stay curious—always learning, refining, and pushing the work forward.

What People Are Saying about me

“Fatima is a strong designer and has such a great growth mindset in everything she does. She is versatile and creative, taking on new challenges with ease. She is also a fantastic colleague: always willing to help, support, and share her knowledge and skills. She's someone everyone loves working with.”

Paul Hong - VP, Product Design - Technology Workflows at ServiceNow

“Fatima is creative, rapid, and strict with her design execution. She’s sensitive to the needs of all stakeholders BU’s - and what’s created is complaint and delightful.”

Peter Thuener - Design Manager

“Fatima fostered an environment of trust grounded in respect for the people doing the work day in and day out. Though our time working together was brief, I hold a great deal of respect for the type of manager she is: thoughtful, empathetic, open to collaboration, and deeply human in how she shows up for her team”

Bradly Zavakos - Staff Product Designer

Big ideas or small starts, let’s design with confidence.

  • My working style is thoughtful, collaborative, and outcome-driven. I balance strategic thinking with hands-on execution, value open communication, and work best in environments built on trust and clarity.

  • My approach is grounded in research, clarity, and collaboration. I start by understanding the problem deeply, align closely with stakeholders, and design with intent at every step.

  • I shine at turning complex problems into clear, actionable solutions. I connect research, strategy, and design execution to move teams forward and deliver outcomes that matter.